04.04.2017 • Topics

‘Digitalization Transforms Communication’

Hans-Joachim Müller, CEO, Azelis
Hans-Joachim Müller, CEO, Azelis

“At Azelis we place great importance on collecting and analyzing data to gain insight into marketing trends and buying behavior. Data becomes more than a tool — it’s the first step of our sales process. By utilizing a superior ERP tool, an integrated analytics platform that allows for data mining and advanced analytics, we collect and analyze data in order to provide necessary services to our customers.

In an environment where any information is just a click away, we are aware of the way digitalization transforms communication and the way we handle information.

Digitalization as the main force behind the standardization of back-office processes has far-reaching consequences. With increased process efficiency, we can focus more on formulation development and our customers. Further down the road, this opens up a new world of possibilities for specialty chemicals distributors — a world in which highly personalized services and customized products are not only here, but here to stay.”

Interview

Leading Transformation
The Path to Sustainable Growth

Leading Transformation

As Executive Vice President of International Chemicals since early 2024, Antje Gerber has been steering Sasol through a pivotal reset—focused on resilience, innovation, and bold sustainability goals.

Innovation Pitch

The Start-up Platform for Chemistry & Life Sciences
Discover Tomorrow’s Innovators

The Start-up Platform for Chemistry & Life Sciences

CHEManager Innovation Pitch supports innovation in the chemistry and life sciences start-up scene. The platform allows founders, young entrepreneurs, and start-ups to present their companies to the industry.

most read