The newly formed company aims to create brands that target various health conditions, combining health diagnostics, digital coaching and personalized nutrition solutions that DSM said have been clinically proven to address a variety of needs, such as those related to immunity, the gut and brain.

Along with nutritional supplements and diagnostics, the company’s proprietary digital platform will provide consumers with access to registered dieticians.

Dimitri de Vreeze, co-CEO at DSM commented: “We’re thrilled to fund a powerful, data-driven platform that’s fused with DSM’s capabilities and product resources. With the help of key experts – including nutritionists, dietitians, scientists and advisors – Hologram Sciences will be taking personalized nutrition to a new level for consumers and DSM’s customers.”

Once validated in-market, DSM said the custom-formulated solutions will be available to its customers, adding that Hologram will also work to incubate products with DSM customers and partners, based on the latest consumer insights.

Hologram will be led by Ian Brady, co-founder of US-based financial services firm SoFi. “With a highly dynamic team combining expertise in tech, brand marketing, and the nutrition innovation and science power of DSM, we can reveal that our first solution will be a rapid immunity concept, addressing the current acute concern over the ongoing Covid-19 pandemic,” Brady said.

Author: Elaine Burridge, Freelance Journalist