04.04.2017 • TopicsDr. Gerd BergmannNordmannNRC

Digital Transformation — a Top Management Issue

Jürgen Rietschle, managing director, Bodo Möller Chemie
Jürgen Rietschle, managing director, Bodo Möller Chemie

“Digital transformation is often seen as a job-reduction specter, but at Bodo Möller Chemie we associate it rather with a thought-out digital strategy to link in chemical distribution CRM/ERP/MIS and finances using integrative systems. In this way we can achieve operational excellence while never losing our flexibility, our compact knowledge and understanding of our customer segments and needs.

To us, digital business models mean optimizing administrative functions to promote our international interconnections, integrate new business fields more easily and on the whole, align the organization with added value. Thus, we have declared digital transformation a top management issue and put the entire IT landscape to the test, to be adapted according to all issues important to us and for future challenges. Our claim is not only to be good, but very good — without disregarding that we still run our business from H2H, and that person-to-person communication is essential for business success.”

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