28.06.2019 • TopicsAir Productschemistry is

Chemistry is ... The Power of Fragrances

In response to the growing demand for sensory customer experience and natural...
In response to the growing demand for sensory customer experience and natural ingredients, Air Products has developed a process to enhance the "smell experience" when unpacking food © Air Products

Studies have shown that around 75% of our emotions are triggered by odours. More and more companies are using this insight to establish an emotional connection between product and customer. Food processors have a "nose" for sales opportunities and are constantly looking for ways to leave a lasting impression on consumers. The perception of fragrances plays a decisive role here.

In response to the increasing demand for sensory customer experience and natural ingredients, Air Products has developed a process to enhance the "smell experience" when unpacking food. The Freshline-Aroma-MAPTM system nebulises natural essential oils when packaging food such as meat and bakery products under Modified Atmosphere Packaging (MAP). The flavours meet customer requirements for a "clean label" declaration of the ingredients. The use of essential oils also helps to prolong shelf life and thus reduce food waste.

 

Interview

Stability in Motion
Strategic Response to a Shifting Pharma Landscape

Stability in Motion

Stefan Oelrich, Member of the Board of Management and President Pharmaceuticals, Bayer, discusses navigating external volatility, reshaping its internal structures, and investing in future-ready capabilities to ensure sustainable growth.

Innovation Pitch

The Start-up Platform for Chemistry & Life Sciences
Discover Tomorrow’s Innovators

The Start-up Platform for Chemistry & Life Sciences

CHEManager Innovation Pitch supports innovation in the chemistry and life sciences start-up scene. The platform allows founders, young entrepreneurs, and start-ups to present their companies to the industry.

most read

Photo
14.05.2025 • TopicsPharma

Pharma Outlook 2025

The environment for pharma in 2025 is diverse and challenging: New treatment options are being brought to market in ever shorter cycles.

Photo
19.03.2025 • TopicsStrategy

The Future of Demand for Chemicals

The chemical industry is shifting to sustainability-related products, with demand growing 4.5 times faster than conventional ones. Companies must revise their market strategies to capitalize on this opportunity.

Photo
19.03.2025 • TopicsStrategy

Substances of Concern

The EU Chemicals Strategy for Sustainability (CSS) highlights the shift to a hazard-centric approach in EU chemical regulation, emphasizing 'Substance of Concern' over risk-based measures.