28.06.2019 • Topics

Chemistry is ... The Power of Fragrances

In response to the growing demand for sensory customer experience and natural... — In response to the growing demand for sensory customer experience and natural ingredients, Air Products has developed a process to enhance the "smell experience" when unpacking food © Air Products

Studies have shown that around 75% of our emotions are triggered by odours. More and more companies are using this insight to establish an emotional connection between product and customer. Food processors have a "nose" for sales opportunities and are constantly looking for ways to leave a lasting impression on consumers. The perception of fragrances plays a decisive role here.

In response to the increasing demand for sensory customer experience and natural ingredients, Air Products has developed a process to enhance the "smell experience" when unpacking food. The Freshline-Aroma-MAPTM system nebulises natural essential oils when packaging food such as meat and bakery products under Modified Atmosphere Packaging (MAP). The flavours meet customer requirements for a "clean label" declaration of the ingredients. The use of essential oils also helps to prolong shelf life and thus reduce food waste.

Article

Reshaping Specialty Chemicals Manufacturing

The State of the US Specialty Chemicals Industry

SOCMA's Jenn Klein examines how specialty chemical manufacturers — the invisible backbone behind pharmaceuticals, electronics, agriculture, and energy — are navigating supply chain shifts, policy uncertainty, and constant change while remaining resilient, disciplined, and focused on execution.

Special Issue

Explore the Future of Plastics

Circular Plastics Economy

This special CHEManager issue explores the industry’s pivotal shift towards a more sustainable, circular plastics value chain. Readers will find expert analysis and real-world solutions for today’s most pressing recycling and regulatory challenges.