As a thirty-year veteran of the pharmaceutical industry and former president of Pfizer's Global R&D Division, Author John LaMattina is internationally recognized as an expert on the pharmaceutical industry. His first book, Drug Truths: Dispelling the Myths About Pharma R&D, was critically acclaimed for clearing up misconceptions about the pharmaceutical industry and providing an honest account of the contributions of pharmaceutical research and development to human health and well-being.

The book answers the questions about the process and costs of pharmaceutical R & D in a compelling narrative focused on the discovery and development of important new medicines. It gives an insider's account of the pharmaceutical industry drug discovery process, the very real costs of misperceptions about the industry, the high stakes--both economic and scientific--of developing drugs, the triumphs that come when new compounds reach the market and save lives, and the despair that follows when new compounds fail. In the book, John LaMattina, weaves themes critical to a vital drug discovery environment in the context.

As he toured the country discussing Drug Truths, Dr. LaMattina regularly came across people who were filled with anger, accusing the pharmaceutical industry of making up diseases, hiding dangerous side effects, and more.

Devalued and Distrusted: Can the Pharmaceutical Industry Restore its Broken Image was written in response to that experience, critically examining public perceptions and industry realities.

Starting with "4 Secrets that Drug Companies Don't Want You to Know," Devalued and Distrusted provides a fact-based account of how the pharmaceutical industry works and the challenges it faces. It addresses such critical issues as:
• Why pharmaceutical R&D productivity has declined
• Where pharmaceutical companies need to invest their resources
• What can be done to solve core health challenges, including cancer, diabetes, and neurodegenerative diseases
• How the pharmaceutical industry can regain public trust and resuscitate its image

Our understanding of human health and disease grows daily; however, converting science into medicine is increasingly challenging. Reading Devalued and Distrusted, you'll not only gain a greater appreciation of those challenges, but also the role that the pharmaceutical industry currently plays and can play in solving those challenges.

Drug Truths
John L. LaMattina
Wiley
Price: $ 29,95
ISBN 13: 978-0-470-39318-5

Devalued and Distrusted
John L. LaMattina
Wiley
Price: $ 29,95
ISBN 13: 978-1118487471