Symrise Opens New Office and Lab Site in Beijing
In a move to enhance its R&D capabilities, customer proximity, and market presence in the North of China, German flavors and fragrances manufacturer Symrise has opened a new office and lab facility for food & beverage in Beijing.
The new 800 m2 facility in Beijing, in which Symrise said it has invested €1.5 million, comprises 250 m2 of office space and 400 m2 of advanced laboratory areas as well as 150 m2 administration rooms. The labs include specialized zones for beverage and dairy creation, application, savory creation as well as snacks and seasonings, each equipped with dedicated workstations and evaluation rooms.
"China represents a crucial market for Symrise due to its dynamic and rapidly growing consumer base in food & beverage applications. As a logical consequence we have expanded our Beijing site to significantly enhance our R&D capabilities," said Walter Ribeiro, global president, Food & Beverage at Symrise.
The facility also adds further resources to the company's main lab in Shanghai, ensuring continuous support and resource optimization.
“This strategic positioning enhances our ability to innovate and introduce new products tailored to Chinese consumers,” added Robert Marti, vice president North Asia, Food & Beverage at Symrise. “It also strengthens our engagements with local food and beverage producers.”
