Sustainable Growth in the 'Old' Market
What kind of growth do you aspire to in the next few years; in which sectors, markets or regions do you see significant growth opportunities?
Actually, first of all I would like to point out that I do not see a significant growth in any market in the world. Nevertheless, our company aspires to a sustainable growth of sales in the "old" market of Central Europe, especially in the German-speaking area. Global players sometimes forget the regional markets; this is our chance to act.
On the other side, one of the most important instruments to grow is global sourcing. Of course, everybody is engaged in the BRIC countries and, for sure, successful. For our targets I see a great opportunity in developing business with the USA based on, for example, much better energy policy there.
How do you intend to implement these plans and seize these opportunities?
Our ambition must be to combine these modern advantages with our traditional market in spite of political and economic barriers. To implement these plans - by not forgetting all activities in BRIC - an investment and special training in personnel is necessary.
