16.08.2016 • Topicschemistry isClariant

Chemistry is ... Colors Of Sustainability

(c) Clariant
(c) Clariant

Brands are becoming more and more eco-conscious in their choice of materials and suppliers; a positive development, which will ensure an even closer look at supply chains. In response to this challenge, a leading group of companies including sportswear giants and major retailers made pledges to work together over specified time periods with the so-called “Joint Roadmap Toward Zero Discharge of Hazardous Chemicals”.

Clariant’s Advanced Denim technology helps to reduce water consumption during the manufacture and dyeing of jeans by as much as 92%, while 63% of the usual cotton waste is avoided and around 30% can be saved in energy costs too compared to a traditional denim process.

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The Future of Demand for Chemicals

The chemical industry is shifting to sustainability-related products, with demand growing 4.5 times faster than conventional ones. Companies must revise their market strategies to capitalize on this opportunity.