CHEManager Media Kit
The leading medium for the chemical and pharmaceutical industry.
The media data offers comprehensive information on circulation, distribution, readership, topic plans, and editorial focus. You will also find detailed information on targeted print and online advertising opportunities, as well as content marketing and lead generation concepts.
If you need more information or a customized quote, our media team will be happy to help. Contact details for media consultants, specialist editors, and the order management team are on the penultimate page of the media data.
To take out a subscription or order a single copy, send us an email at chemanager@wiley.com.
Analysis
We offer completely transparent communication of the most important key figures to provide you with a detailed reach analysis for your communication campaign.
IVW-certified print circulation:
Ø 58,700 - Print/e-paper circulation mix per quarter. See ivw.de.
Website traffic:
Page impressions per month: 100,000
Users per month: 71,300
Newsletter subscribers:
German edition: 30,600
Average open rate: 11.12%
English edition: 216,500
Average open rate: 16.09%
Special Trade Press Analysis at LAE 2022: The Use of Information Sources by Decision-Makers
In the latest LAE special evaluation for 2022, specialist media offerings once again occupy the top spots when it comes to orientation and information in the professional environment. The LAE reader analysis regularly examines the media usage behavior of around three million professional decision-makers in Germany.
Trade journals confirm B2B's top ranking as an information source.
A total of 52.6% of decision-makers regularly use trade journals (print or e-paper), while 88.8% use them either regularly or occasionally. This confirms that trade journals remain the leading source of B2B information. Digital trade media offerings, such as websites, social media, newsletters, and apps, are in second place in the ranking and are used regularly by 40.1% of decision-makers. Digital events, such as conferences, webinars, and e-learning, follow in third place, with 38% of decision-makers using them regularly or occasionally. In terms of regular or occasional use, digital trade media offerings and digital events are almost neck and neck at around 80%.
Source: German Trade Press
Current Issue
CHEManager, the leading trade and business newspaper for the management in the chemical and pharmaceutical industry.
CHEManager Issue Archive
