Akzo Nobel Global Personal Care Appoints Ra’eda Asad Hair Care Project Leader

The Global Personal Care business of Akzo Nobel Surface Chemistry is pleased to announce the appointment of Ra'eda Asad as hair care project leader, based in Bridgewater, New Jersey. Her responsibilities include leading the formulation and evaluation of personal care surfactant systems - including shampoos, conditioners and other hair cleansing products - and providing solutions and troubleshooting assistance to support current product lines and customer formulas.

Asad joins Akzo Nobel following successful tenures most recently at Johnson & Johnson Consumer Products Company in Skillman, N.J., and at Huntsman LCC in Austin, Texas. As principal scientist at Johnson & Johnson Consumer Products, Asad's key responsibilities included optimizing product reformulations to improve performance, robustness and consumer-perceptible attributes while reducing cost; leading the efforts of the company's global formulation team to identify business opportunities worldwide; and identifying reformulation opportunities for several of Johnson & Johnson's well-known personal care consumer products.