Aditya Birla

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India’s Grasim Industries to Enter Paints Market

The board of directors at Grasim Industries, part of Indian conglomerate Aditya Birla, has approved the company’s entry into the paints business. It has also given the go-ahead for an initial spend of 50 billion Indian rupees – equating to about $683 million – over the next three years to establish the business, which aims to become a “strong number two player” in the Indian decorative paints market.

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