The project is designed to drive the development of innovative solutions across the IFF portfolio in China and the Greater Asia market, further strengthening its offerings in fragrances, flavors, functional ingredients, and bioscience-based portfolios, the company said.

“The Shanghai Creative Center will bring together capabilities across IFF, all in one location, enabling us to improve our delivery of end-to-end solutions for customers in Asia and around the world,” said Erik Fyrwald, IFF’s CEO. “This was a natural next step following the opening of our Singapore Innovation Center in 2022 and reaffirms our dedication to advancing innovation in Asia.”

Ana Paula Mendonça, IFF Scent president, added: "The Shanghai Creative Center will foster outstanding ideation, supporting the art of taste, biotech, and perfumery, for even more out-of-the-box innovation across our portfolio."

Designed with collaboration and co-creation at its core, the expanded center is poised to become a hub for technical synergy and sensory exploration. According to IFF, the facilities will include a sensory science center, a scent creative center, and labs set up for creation, design, and product analysis, fostering an environment where all technical disciplines converge.

The site also features a demo as well as an exclusive fine fragrance area dedicated to the art of perfumery, and a 360° digital space, offering an immersive olfactory experience that bridges the physical and digital realms.