Under BASF's new "Winning Ways" strategy, the plant will be constructed with state-of-the-art technologies and automation systems to ensure that BASF’s high standards of safety and quality are upheld. The plant, expected to be operational in the second half of 2026, features a new mold line in its first stage to meet the high demands of the rapidly growing local market.

Committed to "Producing in India for India", Cellasto established its first plant in Dahej in 2014, providing materials that deliver noise, vibration, and harshness (NVH) reduction to the automotive industry. The latest investment will support the growth plans of various Original Equipment Manufacturers.

"The new facility is part of our efforts to innovate the production process. The plant will flexibly expand production further if demand increases. We emphasize our long-term commitment to better serve our Indian customers. I am confident that this strategic move will position us for sustained success in India," said Bjoern Kophstahl, Vice President, Global Business Management for Cellasto.

"We are proud to announce the expansion of our Cellasto production capacity in India as reinforce our commitment to this dynamic market. This new mold line will enhance our ability to deliver innovative NVH reduction solutions and continue to position us as a preferred partner for our automotive customers. At BASF, we remain focused on providing exceptional quality and tailored services to meet the specific needs of the automotive industry in India – this capacity expansion is a firm step in that direction," added Alexander Gerding, Managing Director BASF India.

Branded as Cellasto, BASF develops, manufactures, and sells a diverse range of components made from specialized MCU elastomers for the automotive industry and its suppliers. Since 1961 it has established itself as a leading global partner to the automotive sector, co-developing various applications such as jounce bumpers, top mounts, coil spring isolators, and more. Additionally, it also offers material solutions for industrial and consumer applications.