Azelis has been appointed exclusive European distributor for WeylChem Wiesbaden’s TAED (peroxide bleach activators) and specialty surfactants range sold to the Homecare and Industrial Cleaning (H&IC) markets.

The deal excludes Italy, Greece and the Iberian peninsula.

Azelis, based at Antwerp, Belgium is now the largest distributor for WeylChem. The company said the extension of this strategic partnership aims to improve local service and customer connectivity in the countries covered.

Delivering value-added technical service will allow WeylChem to reinforce its focus on new application development and innovation, Azelis added.

Vincent Bossert, director of the product line Detergents for WeylChem said “the change will ensure a more dedicated mode of response than we have currently been able to offer directly.”

WeylChem’s sales and technical teams will continue to provide back-up and support to Azelis in commercial and technical affairs, to ensure the efficient roll-out and maintenance of the strong focus on sales, supply and technical assistance for customers.