Arkema has selected SpecialChem's Commercial Acceleration Solutions to support the global growth of its water-based fluoropolymer Kynar Aquatec latex in the exterior building and construction markets.

As part of its commercial acceleration program, SpecialChem will support Arkema in its business development strategy for Kynar Aquatec latex in the exterior building and construction market. SpecialChem's customized Commercial Acceleration Solutions will help bring speed and market reach, acting as an extension of Arkema's business development team. The purpose of this collaboration is to educate paints and coatings formulators and architects about the benefits of Kynar Aquatec latex and to identify active projects at formulators and end-users.