Industry Perspectives: Interview with Stephan Brand, Aerzener Maschinenfabrik
Current Trends and how they are Affecting Product Development
Outlook - With the dawn of a new decade CHEManager Europe decided to ask a selection of prominent companies who supply the chemical and industrial processes industry, about their expectations on the development of different trends in their industry and how this is reflected in product development and the services companies are expected to offer their customers. We also spoke about what key events will be of importance in 2010.
Interview with Stephan Brand, Aerzener Maschinenfabrik
CHEManager Europe: What can we expect from Aerzeber Maschinenfabrik in 2010?
S. Brand: The strong point of Aerzener Maschinenfabrik was and is the quality and innovation leadership in the manufacturing of blowers, compressors and gas meters. A look into the success story of 145 years proves this. Just during the current economic crisis we will strengthen the innovation force and in 2010 we will be launching many new products on the market.
What trends do you see developing in the sector?
S. Brand: In view of the current environmental discussions and the simultaneously increasing energy consumption the subject of energy efficiency will be very important for application branches on a worldwide scale. This concerns the saving of energy by optimal selection of plants, the energy reduction by the use of efficient components as well as steps for energy recovery.
How is product development being influenced by this?
S. Brand: Our blower and compressor units will face up to the new trends and challenges and will be able to offer special solutions in the field of energy efficiency. In addition we will offer an environment package, where we offer a premium for the exchange of old and inefficient machine technology.
What key events are on the agenda for this year?
S. Brand: In 2010, our main focus will be on the international fairs Powtech, Nuremberg and IFAT, Munich. We will concentrate on the presentation of our product innovations.