Leading agrochemicals company Syngenta has announced its intention to divest its premium flowers seeds business from its lawn and garden operating unit. The Swiss-based company said divestment would enable the new entity to realize its full potential in the global gardening market, which is currently undergoing consolidation in response to the changes in distribution and retail channels driven by shifts in consumer preferences.

Syngenta Flowers is a market leader in mass market plants and has a competitive footprint in both developed and emerging markets. The company said it has built a high quality profitable flowers business based on seeds and vegetative genetics and efficient distribution platforms.

It added it would continue to invest in high-value chemistry for professional products markets such as golf courses and industrial pest management.