“Digitalization is both a blessing and a curse. On the one hand, digitalized sales channels will increase price and market transparency and therefore adversely affect sales prices and margins. On the other hand, the advancing digitalization creates unprecedented opportunities for new business models, new ways of selling and new channels to the market. Certainly digitalization of the supply chain across all levels will fundamentally change the rather conservative order methods of our current customers — via telephone, fax, etc.

In order to meet the challenges of the digital transformation and reap maximum benefits, we created a cross-division internal working group. Finally, we do not perceive the market developments associated with digitalization as a threat but rather as a challenge and opportunity.“