30.07.2014
- Proving Marketing's Value - The global pharmaceutical industry continues to evolve from the blockbuster era to the outcome era. This shift entails many changes. Just to name a few...
25.09.2013
- Change Is Happening - Pharma is entering the outcome era. Today, launching a new drug means the companies are forced to make much more effort to prove the drug's additional value...
20.10.2011
- Patent cliff, the rise of "pharmerging" markets: These are just a few of the challenges the global pharmaceutical industry is facing. In order to ward off billions of dollars in...
20.10.2011
- New Rules -The game has changed for the global pharmaceutical industry. Numerous forces are shaping this new pharmaceutical era: The rise of emerging markets, increasing price...
