Keyword: Axel Sinner Camelot
Strategy & Management
30.07.2014
- Proving Marketing's Value - The global pharmaceutical industry continues to evolve from the blockbuster era to the outcome era. This shift entails many changes. Just to name a few...
Plant Construction & Process Technology
25.09.2013
- Change Is Happening - Pharma is entering the outcome era. Today, launching a new drug means the companies are forced to make much more effort to prove the drug's additional value...
