In response to megatrends such as Industry 4.0, LED lighting and the digital networking of building services engineering, household appliances and entertainment electronics, German chemical producer Lanxess is sharpening the focus of its engineering plastics business on the electrical and electronics (E&E) sector. To bring all of its resources for this market under one umbrella, it has set up a new E&E Marketing and Sales segment.

“Our objective is to respond faster to the wishes of our partners in the E&E industry. We also want them to have access to a wider selection of listed materials that precisely meet their technical requirements,” said Holger Mersmann, who will head the new group. He said the goal is to enter into long-term partnerships with customers, thereby leveraging the company’s PA 6.6 and PBT product portfolio as well as its technical expertise to provide them with competitive advantages.

Underpinning the effort will be a new E&E Competence Center with responsibility for product and application development. Its job, Mersmann said, will be to pick up on technical trends in the market early and work with customers to turn these into market-ready products. Lanxess aims to provide E&E-specific services as part of a “holistic” approach, supporting customers at all stages of component development all the way to series launch. To this end, the company has added E&E-specific services to the HiAnt package through which the business unit usually aids customers with component development.